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Guides, programs, and gear built from what I actually do.

Everything here comes out of my own training, racing, and building. The guides are free. The rest is on its way, and you can get a heads-up the moment each one lands.

Guides

All guides

Free, in-depth guides on cycling, Ironman, and more.

Programs

Structured training blocks — the ones I actually run.

  • Power Cycling

    Coming soon12 weeks

    A complete 12-week cycling training system — full program, training guide, and logs to track every week on the bike.

  • PowerBuilding

    Coming soon6 days / week

    A 6-day training split built to add both strength and size, with no guesswork about what to run each week.

Courses

The YouTube and personal-brand playbooks, start to finish.

  • Start at the End: The Ultimate YouTube Content Strategy

    Coming soon

    0 to 60K subscribers, six figures, and dream brand deals — in 8 videos and 4 months. The exact strategy, not the highlight reel.

  • Start at the End: How to Successfully Launch a Personal Brand

    Coming soon

    Everything that goes into building a personal brand, plus the exact playbook that took a brand-new Instagram — a totally different niche from YouTube — to 12K followers in 45 days and 3M+ monthly views at nearly 20% engagement.

App

Something new, in the works.

  • The app

    Coming soon

    An app is in the works. Get notified when there’s something to download.

Merch

Shirts and kit, printed on demand.

  • First merch drop

    Coming soon

    Shirts and kit, printed on demand and shipped to you. Get notified when the first drop lands.

Browse by topic

Each topic has its own hub: where to start, every guide and program for it, and the gear I use.

Get new releases as they land

One email a month with what I’m building, training for, and figuring out. No spam.